Get your site ready for voice search SEO with these simple tweaks.

Voice Search is a BIG THING right now.

What is Voice Search? Voice search is a speech recognition technology that allows a user to perform a search via voice command. Although designed to be a software application, voice search also may be used as a service by smartphones (Siri, Google Voice Search, Cortana) and other small Web-enabled devices (Amazon Echo).

1 | Include Short, Concise Answers in Your Content…

Google answers voice search queries with short, 29-word results. That’s why your content should answer someone’s query in 30 words or less.

2 | Optimize for Featured Snippets…

40.7% of voice search answers come from the Featured Snippet. Keep this in mind: Getting in the Featured Snippet is important for Google Home and Alexa search results.

…Why? These devices give you one answer. If you don’t rank in Featured Snippets, you’re going to be invisible on those devices.

3 | Write Content With Natural Language…

Voice searches are more natural and less robotic than keyboard searches. Example:

Correct: How many Direct Messages can you send on Instagram daily?

Incorrect: How many DM’s can you send on Instagram daily?

4 | Optimize for “_____Near Me” Searches…

If you run a local business, you really need to optimize around terms that voice searchers use. Example: “pizza near ______ ” <—- add here a famous park, mall, gym, residential… something relevant and close to your local business.

5 | Create Voice Search FAQ Pages…

FAQ pages are perfect for voice search. Voice search results are 1.7x more likely to come from an FAQ page compared to desktop results. Desktop Results 1.54% vs Voice Search Results 2.68%

6 | Write for a 9th Grade Reading Level (Or Below)…

Average voice search results are written at a 9th-grade reading level. Avoid jargon and fancy words in your content. Keep it short and friendly!

Thank you for reading!