Google Ads / PPC Advertising
Google Ads / PPC – Overview
Google Ads / PPC – Strategy and Execution
Account Setup & Structure
Campaign Settings & Analyics
- Buyer's Journey
- Conversion Rate Optimization
We thoroughly analyze your specific buyer's funnel to develop behavioral models that will allow us to be profitable with your campaigns.
We generate professionally-written ad copies that speak to your ideal customers based on their funnel’s stage.
Our services include the analysis of your audience’s behaviors to understand the sweet spot between their motivation to perform specific actions, their ability or how capable are they of doing so, and the trigger we must use to make them take the action we desire. Moreover, we test and adjust different bidding strategies based on the intention behind the searcher’s query.
We apply advanced reverse engineering techniques to understand where should we focus our strategies and your money.
We analyze the actions that your website visitors take and create remarketing campaigns based on their behavior.
We build audience lists and set up the right conversion tracking codes to accurately receive the specific activity of your visitors and strategize a follow-up approach.
Our services include analytics of the behaviors of your website traffic, setting up the right tracking events, making sure the events fire when specific pages are visited, setting up conversion codes and values dependent on the previously set value of that action. We also build ad copies with special offers tailored to those people who have interacted with your website, increasing the return of prospects who are already familiar with your products and services.
We make use of powerful remarketing softwares to generate profit from people who are further down the buyer’s funnel.
We consistently work on your conversion rate optimization (CRO) to create an exponential impact on your Google Ads.
We analyze and tweak from the small to the big details in your website, landing page, and ad campaigns, to steadily increase and optimize your conversion rate numbers.
Our services include A/B and multivariate testing your campaigns, website, and landing pages, with the purpose of increasing your quality score & click-through-rate and decreasing your cost-per-click. We use advanced software to do testing, we perform heuristic analysis on your website and landing pages based on relevancy, user experience, navigation, usability, and more, while finding hidden opportunities that can bring your CRO higher.
We increase your ROI by bringing you more profit, without having to spend more budget on advertising.