How To Correctly Duplicate A Facebook Ad
Have you ever created a Facebook ad campaign and realized that its performance is above average but when you try to show it to a new audience, you notice that the ad resets and all the engagement it had, just disappears?
I see many people making the same mistake when running Facebook Ads. They’ve come up with a really good ad that is getting a ton of engagement, such as likes, comments, and shares. Perhaps this is an evergreen ad that has been running for a long time. But what happens if you want to show it to a different audience? What if the audience you’re reaching is getting “ad fatigue”? What if the frequency of people seeing that ad is above 7-8?
That’s when you want to try showing the same ad to a different audience. But guess what, if you duplicate the ad, then all those likes, comments, and shares are gone and you have to start from zero, given that it’s a new audience. However…
What if I told you that there’s a way for you to duplicate that ad and show it to a new audience while keeping the engagement you’ve had in your ad?
I’ll show you how to do this in three simple steps:
- Inside Facebook Business Manager, go to the ad you want to duplicate, click on edit, then at the top right click the three dots, and in the dropdown hover over “More options” and select “Manage Facebook comments”.
- Copy the last set of numbers from the URL of your ad.
- Go back to your ad in Facebook Business Manager, click on duplicate, create your new ad set (new audience), then at the ad level, select “Use existing post”, and enter the Post ID you just grabbed from the URL of your ad.
There you have it, all the engagement your ad has had from the original audience will show in the ad with the new audience. This way, people from the new audience will see that the ad has a lot of likes, comments, and/or shares, thus creating social proof, which is one of the most powerful tools in social media advertising.