Get higher conversions with these 9 inbound marketing hacks!
Are you ready to increase conversions?
We know customers are visiting your blog to read about topics and problems related to the product or service you are selling, but what happens when it is not compelling enough? Well, they might not become a returning reader and even a customer of your brand… that’s not what you want!
Here, in this article, I’ll show you how powerful inbound marketing can be with 9 simple hacks to ensure your brand can increase conversions and meet set targets.
1 | Voice Search: Is your goal to reach more people online?
Start by optimizing your website for voice search by keywords. People using voice search usually search with phrases and sentences.
2 | Search engine optimization: Do clients tell you all the time that ‘’Facebook and LinkedIn ads are too expensive for them’’?
We know how businesses today are struggling to try to match the advertising budgets of bigger brands, making it more difficult for them to grab consumer attention. But, SEO works like magic! It may be a long process, but still, it is the best way to build brand awareness and bring in new visitors to your brand. Keep in mind publishing blogs! It’ll work like a boom for your page to rank to the top.
3 | Chatbots: Conversational marketing tactics like Facebook Messenger and on-site live chat can provide customers an engaging experience.
More than 67% of consumers worldwide used a chatbot for customer support in the past year.
Chatbots are likely to help businesses speed up response times and save costs when hiring multiple support executives. There are multiple platforms online that can be used to set up a chatbot on your website or app. Build your own with MobileMonkey, this tool provides dozens of chatbot templates for different industries, functions as a WordPress chatbot, and supports integration with Facebook Messenger ads. Also, you can check out their chatbot tutorial. When setting up your chatbot ensure that it matches the tone of your business.
4 | Community marketing: If you’re trying to create value and build authority within any brand’s industry then, diving into communities to increase reach should be a must for you!
According to one statistic, the average visitor spends 16 minutes or more on Reddit.
Start discussing interests, sharing knowledge, collaborating, and solving problems on Quora or Reddit. The thing here is that people within these communities are highly invested in the conversations, they are in those platforms because they love to engage and to learn.
5 | Podcasts: Podcasts are easy to digest and can be listened to while working out, walking, or driving. It’s basically an article that doesn’t need your full attention!
Increase your brand awareness with this simple feature. People now are getting podcasts into their daily lives to have more opportunities.
Start by thinking about the problems your brand solves and pinpoint the industry you serve. What free advice can you provide listeners who work in this industry? List the different aspects of the industry, network and invite authoritative figures to feature on your episodes, and hit publish! Create authentic content and you’ll have a dedicated crowd of listeners in no time.
6 | Visual Search:
Pinterest’s CEO Ben Silbermann has previously said that “the future of search will be about pictures rather than keywords.”
Visual search is especially helpful for people looking to buy a specific product. According to Pinterest, 55% of consumers say visual search is instrumental in developing their style and taste. We can search based on part of an image, screenshots, with our cameras, and search via augmented reality applications.
7 | Video content:
74% of users who watch an explainer video about a product, subsequently buy it.
Diode Digital found that online video is a 600% more effective marketing tool than print and direct mail combined. Use videos everywhere as part of your marketing strategy.
8 | Explore new features on social media: Try new video formats with IGTV on Instagram and Watch on Facebook.
Grow communities with hashtags and post notifications on Instagram, add music to your Insta stories, create videos for LinkedIn and host chats on Twitter. Besides trying out different features on these platforms, you should also try different content formats.
It’s important to constantly experiment with your social media strategy and optimize your best ideas to keep your audience interested.
9 | Transparency:
Be meaningful and transparent with what you share. Focus on your goal and the problem that you’re trying to solve.
Content marketing is a great way to bring new visitors to you. Just keep in mind that word count doesn’t turn readers into customers. Instead, if you want your content to spark engagement, you need to be more meaningful and transparent with what you share.
So, start building transparency by focusing on what problem you are trying to solve. Once you’ve found that out, dive into different queries that your customers may have and create content for those issues.
Thank you for reading!